We all have heard "Build a better mousetrap and the
world will beat a path to your door.", but what do you do when they
arrive? Did you manufacture enough? Is your price right to
maximize profit? What other services does the customer need? How
do you rate against your competitors? What is the best way to expand
your business and what resources do you need to expand it?
Unless
your organization can continue to supply the right product, at the right
price, your competitors will steal those customers and profits from under
your nose.
Through our business development services,
we will help you, not only retain those customers but, by defining your
customer's needs and structuring your organization around the marketplace,
we will enable you to build a larger, more profitable base of satisfied
customers.
To that end, we offer the following services:
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Market Research
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Forecasting
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Strengths, Weaknesses, Opportunities,
Threats (SWOT)
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Market Analysis
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Competitive analysis
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Price sensitivity analysis
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Customer Satisfaction Studies
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Financial Planning
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Cash Flow Management
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Financial Reports
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Strategic Planning
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Organizational Effectiveness
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Job Descriptions
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Mentoring
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Benchmarking
Case Histories
A GPS manufacturer had developed a system for
automatically steering tractors and combine harvesters by GPS. The
product technology is new and its benefits not readily understood by the
farmers. The developer wanted to know what their perceptions of the
product were and how best to price and present it to the
marketplace.
We researched the market and talked
to the farmers who would be the potential users. From the results of
our study, we were able to tell the manufacturer:
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The size of the market for automatic GPS steering
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What would motivate farmers to purchase automatic GPS steering
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The selling price that would yield the greatest profit
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How farmers perceived the client's model and service versus those of
competitors.
